A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

A coalition of giant brands is about to change how we shop forever, with a new zero-waste platform

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Residents of New York and Paris will be amonsgt the lucky first customers able to buy some of their everyday household and toiletry products in re-usable containers from later this year. Whilst the concept of re-usable containers isn’t new, this initiative by Loop represents a great example of sustainability forming part of the design of product lifecycles, rather than being a nice to have after thought. We hope to see Loop expand to more countries quickly.

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