This week saw the end of the UK Government’s Eat Out to Help Out scheme, designed to support the hospitality sector and get people back in restaurants. There’s little doubt that the scheme was a success. Restaurant’s have claimed that it has felt like Christmas, with more than 64 million meals ordered in the first 3 weeks of the scheme. What happens next though will be telling. Many businesses are choosing to extend the discounts, footing the bill themselves, a necessary trade off to keep tables occupied, but for those that can’t, will we see a return to a quieter period? There is also a concern that more discounting leads to more people losing sight of the true cost of food. We’ll watch with interest but hope that consumers have regained enough confidence to continue to eat out to help out, discount or no discount.