As if proving Whole Food’s trend predictors right, comes news that food giant General Mills is investing in regenerative agriculture as a way of combatting climate change. While the term ‘regenerative agriculture’ can have many definitions, in general it describes farming and grazing practices that restore degraded soil, improve biodiversity and increase carbon capture to create long-lasting environmental benefits. General Mills took the lead when it announced this spring that it would apply regenerative agriculture to 1 million acres by 2030, about a quarter of the land from which it sources ingredients in North America. A great ambition but we’ll have to wait and see whether the push for regenerative practices by some of the world’s biggest food companies will be effective at reversing climate change, or if it’ll just help them market and sell more products.