A global assessment of recycling and sustainability labelling on plastic packaging has found only 17% of assessed labels give consumers quality information to make informed decisions. Increasing public awareness and concern about plastics has encouraged businesses to communicate more information about their packaging, however, possibly unsurprisingly the report suggests the information is not always clear or actionable for consumers. The researchers, from the UN Environment Programme and Consumers International, point to the need for a global approach to tackle the confusion and we couldn’t agree more. As with so many other environmental issues, plastic pollution is a global problem that won’t be solved unless countries work together. Global consistency and standards that better reflect real world conditions are two of five key recommendations to help consumers to buy more recyclable and recycled products and to dispose of them correctly.