As companies around the globe are looking at changing business models to adapt to climate change, adopting circular economy principles provides opportunities to create thriving businesses. Now, the Ellen MacArthur Foundation has unveiled a new digital tool to help businesses track their ciricular economy progress. Circulytics, a freely available resource, is the first of its kind enabling businesses to see where they lie in relation to their industry and highlighting opportunities for innovation. The globally available tool can help businesses that want to accelerate the adoption of circular economy practices. As advocates of measurement as a crucial part of improving practices, we’re keen to see how this tool can help business inform strategy, and hopefully provide a quick understanding for those actively moving away from the current ‘take, make, waste’ linear economy.