Following on from green recovery measures, at a consumer level there is growing evidence of the importance of sustainability and climate considerations in everyday puchasing. A global surveyof 10,000 consumers has shown universal support for detailing a product’s carbon footprint on its labelling, according to new research from the Carbon Trust. More than two-thirds (67%) of consumers from across France, Germany, Italy, the Netherlands, Spain, Sweden, the UK and the US were in support of the introduction of carbon labelling on products. In another survey of 1000 consumers by consultancy Kearney, nearly half said the pandemic has made them more concerned about the environment with 11% saying they have shifted their purchases based on environmental claims within the past year. Both of these point towards the need for increased information, allowing consumers to make informed choices that factor climate considerations into their purchasing.
Consumer support for carbon footprints on product labelling
May 1, 2020