There is a dire need to change how food is produced and mission-driven entrepreneurs and funders are seeing food tech as the ultimate investment opportunity, making money while also creating food that makes the planet a better place. Billions of dollars have been invested in companies that promise to reinvent the food we eat, from lab-grown meat to verticle farms and insect snacks. But the billions of dollars being poured into startups may not change farming anytime soon. Some scientists are dubious that the many companies that say they can grow fish and steak from cells will actually be able to do so on a large scale in the next decade, whilst consumers seem slow to change their food habits. Despite climate concerns meat consumption has climbed and is at an all-time high in the US. Consumers will have to become much more comfortable with the intersection of technology and food if food tech is to be the solution some are claiming it can be.