KFC in the UK has committed to the European Chicken Commitment, designed to improve the welfare standards of farmed chickens throughout Europe. As the largest fast-food chicken chain in the UK, this could mean that around 60 million chickens will have better lives thanks to KFC’s committment. More importantly though, by stepping out and publicly announcing their intentions, KFC has set the bar for others to follow suit. We hope KFC’s competitors are taking note.