When both Burger King and McDonald’s announced earlier this year that they were scaling back or removing plastic toys from kids meals it was a win for the environment. Environmental arguments appeared to have succeeded much quicker that the argument that fast-food marketing aimed at children contributes to obesity. However this article asks whether eliminating plastic toys is really a meaningful advance in plastic reduction efforts in the fast-food industry. Given some Burger King restaurants in the US still serve drinks in foam cups, it could be seen as a distraction to focus on toys rather than the much larger problem of packaging. Whilst it’s good news that fast-food is trying to address the plastic problem, looking at wider impact rather than what makes good headlines might help the industry move further, faster.