One Whopper junior, hold the toy

One Whopper junior, hold the toy

When both Burger King and McDonald’s announced earlier this year that they were scaling back or removing plastic toys from kids meals it was a win for the environment. Environmental arguments appeared to have succeeded much quicker that the argument that fast-food marketing aimed at children contributes to obesity. However this article asks whether eliminating plastic toys is really a meaningful advance in plastic reduction efforts in the fast-food industry. Given some Burger King restaurants in the US still serve drinks in foam cups, it could be seen as a distraction to focus on toys rather than the much larger problem of packaging. Whilst it’s good news that fast-food is trying to address the plastic problem, looking at wider impact rather than what makes good headlines might help the industry move further, faster.

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