US sales of plant-based meat substitutes jumped 200% in the week ending April 18, compared with the same period last year, and surged by 265% over an eight-week period, according to consumer data group Nielsen. Whilst positive for the diet-shift we know the world needs, the data also highlights the resilience, or lack of, in different food supply chains. The closure of many farms and meat processing plants has been largely down to staff illness due to conoravirus, whereas many plant-based alternatives rely less on human labour and more on technology and automation. If shifts in diet are for the long-term, how will the potential loss of jobs in meat supply chains balance with the health and environmental benefits of eating less meat?