As Fairtrade Fortnight draws to a close, the worrying statistic that the average female farmer is paid as little as 23p a day shows the extent of the gender pay gap in cocoa farming. That figure is well below the extreme global poverty line of £1.40 a day, and the average farmer pay rate of 75p a day. Fairtrade is now calling on the UK government and chocolate industry to join the Alliance on Living Incomes in Cocoa, a new international initiative to increase women’s pay and to highlight the “hidden inequality” of females in the chocolate industry. Achieving transparency throughout the supply chain on environmental and social issues is clearly more important than ever.