Shifts in diets are needed from both climate and health perspectives. And the way we talk about food plays a crucial role in helping bring about these shifts. A recent study in the US found that consumers ate vegetables 29% more often when they had labels based on their taste rather than when they were labeled based on health attributes. Researchers said while labels on healthy foods advertise their health benefits, most people prioritize taste when choosing what to eat. These findings only add weight to the importance of language and communications for influencing people’s choices on menu. For more on the importance of language on menu’s see this WRI guide.